20-Jan-10:
ISS Canary Wharf Classic gets
Sponsorship Boost
The ISS Canary Wharf Classic, which will take place at the
spectacular East Wintergarden in London between 22 & 26 March
2010, has received an early boost as Canary Wharf Group plc
joins renowned facilities services management company, ISS,
in partnering the event for another two years.
The Canary Wharf Classic has renewed its association with title
sponsor ISS through to the 2011 tournament, whilst also
extending its ongoing partnership with Canary Wharf Group plc
who have confirmed use of the East Wintergarden venue for
this duration. The event, which draws an affluent city audience,
has proved to be an attractive proposition for companies looking
to engage the corporate sector and following demand for
sponsorship opportunities, has released additional partnership
packages.
The tournament, run by events company Eventis and fronted
by legendary squash player Peter Nicol MBE, has always been a
popular sporting occasion in the City and, having enjoyed record
early ticket sales, looks set to sell out once more. Interest in
other available associations, which include the travel and hotel
categories, has been equally promising and further underlines
the event’s prestigious standing.
Eventis Director, Peter Nicol MBE, points to the ISS
Canary Wharf Classic’s broad appeal as the foremost reason for
the event’s continued success, saying, “With the tournament now
moving into its seventh year, it has become a focal point both
within the global squash calendar and as a unique event within
one of the world’s top business centres. Canary Wharf’s
accessibility allows corporate guests, the London public and
core squash fans alike to enjoy East Wintergarden’s intimate yet
electric atmosphere whilst the venue’s grandeur and the
tournament’s pedigree attracts the world’s top players every
year.”
Canary Wharf plc Arts and Events Manager, Lucie Moore,
added, “We are very pleased to renew our association with the
ISS Canary Wharf Classic and look forward to another event as
successful as it has been in previous years.”
The ISS Canary Wharf Classic will again feature an array of the
world’s top squash talent, having hosted eight of the top ten
players in 2009. In a highly charged final, Australian two-time
World Champion David Palmer beat Sheffield’s former world
number two James Willstrop to thwart his attempt at a
third successive Championship title.
Current British number one Nick Matthew will be amongst
the favourites to take victory in London having had a
disappointing outing at last year’s meeting. Matthew finished
2009 in top form having fully recovered from injury to take his
third successive PSA World Tour Super Series Final. After
winning the World Games in July, the current world number two
lifted the British Open trophy for the second time in September
and followed it up with the Qatar Classic title in November.
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